The new label might be the shot-in-the-arm that Zayn’s career needs. We’ve got an incredible opportunity to tell the next chapter of his story together.” Zayn (Matt Baron/Shutterstock) We’re honored he and his team have joined us at Mercury Records. “I was blown away by the new music but just as impressed by his vision, drive, and spirit. “As soon as ZAYN and I met, I knew we had to work together,” he said in a statement announcing the signing. His first three albums – 2016’s Mind of Mine, 2018’s Icarus Falls, and 2021’s Nobody Is Listening – were released on RCA (Mercury Records is a part of Universal Music Group, while RCA is owned by Sony Music Entertainment.) Mercury Records’ President Tyler Arnold was thrilled to have Zayn join the label’s historic roster. The new music comes on the heels of Zayn shifting his career by signing with Mercury Records. Sources close to the singer told Billboard in June that this song marks a departure from the sound of his previous eras (and his hits “Pillowtalk” and “I Don’t Wanna Live Forever.”) The sparse production in the snippets harkened back to the drum and bass/UK garage/jungle sound of the 1990s. Other promos revealed that it wasn’t Selena, despite what some fans hoped. He also posted a photo of him hugging a woman who some thought was Selena Gomez. A week later, he revealed the song’s name by posting a video of him tagging a wall with graffiti. On June 29, he shared a video of him looking pensive while atop an apartment complex as a snippet of the music played. Zayn continued to tease the song ahead of its release.
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